The NEWBORN monument is painted every year, so it will look different when you arrive. Built to commemorate the independence of Kosovo.
The monument was created by Fisnik Ismaili and creative agency Ogilvy Kosova. At the unveiling the organisers handed out black permanent markers and invited then President Fatmir Sejdiu and Prime Minister Hashim Thaçi to sign it, followed by some 150,000 people attending the manifestations on 17 February 2008.
Weighing in at 9 tons, Newborn’s dimensions are 3.0 metres (10 ft) by 24 metres (79 ft) by 0.9 metres (3 ft), set in DIN Black typeface. Newborn was the first large public monument to commemorate Kosovo’s independence. It was built in ten days of round-the-clock work.
“Newborn” was chosen as a single English word for the power to describe the birth of a new country, its positive connotations, ease of understanding by non-native English-speakers, and potential to present Kosovo as a new, contemporary, trendy country. The yellow colour was chosen in combination with blue banners and the supporting slogans to represent both Kosovo’s new flag colours as well as EU colours. According to New Kosova Report, the supporting slogans used during the unveiling were “NEW life is BORN”, “NEW hope is BORN”, “NEW future is BORN” and “NEW country is BORN”, all presented in blue and yellow colours. On the opposite side of the road you will find Heroinat.